Our Story

Protein Bar Mix

Let me start by telling you how it all began: Protein Pow was created by yours truly, Anna Sward, in late January of 2011.

It was born one day, when, chatting to my friend Stina, she suggested I start a blog as a break from my unrelated-to-fitness-and-nutrition PhD. I was on my last year and, those days, spent much of my time in the library working on my thesis.Screen Shot 2015-10-09 at 18.20.13

“If you want to retain your sanity while you work on finishing your PhD, you NEED a creative outlet!” she said to me. And I agreed – my PhD was pretty… intense; interesting but intense. I also thought a blog would be useful because, what better way to flex one’s writing muscles than by actually writing every day?

But right away I ran into a problem: I didn’t know what to write about. Diary-type blogging didn’t appeal to me and I didn’t think tracking the minutia of my daily thoughts would make for engaging writing, let alone reading.

That’s when Stina asked me the question that started it all. She asked me:

“What do you LOVE to Do?”

This website – which went on to become a globally recognized brand – was my answer.

It’s a website that was born out of three interdependent passions of mine: a passion for exercise, a passion for nutrition, and a passion for creating healthy and delicious food (oh and a passion for writing and drawing, though those two aren’t so interdependent, hehe).


My routine around that time was simple: I would play around with my protein powders after the gym, come up with recipes for them, and generally make a (relative) mess out of my kitchen before and after every workout – from kitchen to war-zone to kitchen again. I published hundreds of recipes, then thousands, and before I knew it, this website had gone from a little blog that I never thought many people would read to a site with millions of followers worldwide.

In 2012, with an MA(Hons), an MA, and a PhD, I asked myself, now WHAT. I had been published in academic journals and a book chapter with my name on it had just come out. I had plenty of opportunities to enter the world of academia and immerse myself in a growing field that I actually found fascinating. But I didn’t go down that route. No. I launched Protein Pow as a company – a company designed to support this website’s rapidly expanding mission and promote the growth protein pow(d)ered cuisine.

YEYEAHMy family and friends thought it was a strange decision to go from academia to food and business. But me? No way! Not when this little website that started as a hobby gave rise to one of the most fun, global, and dynamic communities I could ever have imagined!

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With well over 1,500 recipes, proteinpow.com today stands as the world’s first and leading website for protein powder cooking. Since its inception in 2011, it has pioneered what is now an established style of cooking: one focused on not only the nutritional profile of food but also its flavor and ability to quench any and all cravings for otherwise nutritionally-void foods (i.a. cakes, pizzas, donuts, etc). In this way, Protein Pow has inspired millions of people around the world (and dozens of companies!) to get more inventive with their cooking and fall head-over-heels in love with healthy food.

Alongside writing at Protein Pow, I have written for magazines and fitness websites. Here’s a sample of some of my articles. From 2013 onwards, I also began hosting protein cooking workshops with professional athletes and members of the general public alike (click here to see our sample gallery)!!!!!!

Screen Shot 2015-10-09 at 18.20.37In 2013, I self-published my first cookbook: Protein Pow(d)er: The Cookbook. Then, in 2014, I wrote what is now an internationally acclaimed bestselling cookbook – The Ultimate Protein Pow(d)er Cookbook – the first protein powder cookbook ever published by a major publishing houseW.W. Norton. Also in 2014, I created an app – the Protein Pow App (available for Andoid, iOS, and Windows phones) which, week after week, finds its way to the top of charts of healthy eating and protein-based recipes.

Our Products: A Brand New Chapter for Pow

PROTEIN POW MIXESTo further push the boundaries and expand its reach in what has gone on to become a protein cooking revolution, I designed and launched our very own own line of protein powder mixes designed exclusively for making delicious healthy and delicious FOODS (read more about this here).


Our mixes – one whey, one plant-based vegan – are certified-gluten free and devoid of synthetic flavours, hydrogenated fats, artificial sweeteners, fillers, GMOs, second-rate ingredients, and soy. They feature only highest quality protein and the best natural ingredients to enable its users to make their own nutrition-packed protein bars, protein truffles, protein pancakes, protein cookies, protein cakes, and more! All in just two or three easy steps that anyone can master. Think of them as a raw gluten-free flour. As the perfect protein bar mix. As the best protein pancake mix. As…. MAGIC.

You can buy our mixes directly from us here! Or, if you prefer to shop in-store, you can find them at a number of retailers (click here to see them all).



In late 2014, I became a mom for the first time (!!!) Far from slowing me down, being a mom has invigorated me turn Protein Pow into an even bigger and more epic brand! Our team has grown, we now have a gorgeous office, and in 2016 we launched  our very own all natural protein powders!



In early 2017, we will launch our very own cutting-edge Protein Pow bars and other functional foods! This is just the beginning and not a day goes by, you know? When I don’t think… hey! It really is true: if you can dream it?


Get in Touch

If you’d like to get in touch with me (Anna) or someone from the Protein Pow team, please don’t hesitate to get in touch with us. If your question pertains to content, media, or recipe creation, please contact anna@proteinpow.com. If you question is regarding stocking our new products, please email orders@proteinpow.com. If you’d like further information, please write to Susie at info@proteinpow.com.

Thanks for visiting Pow!

Don’t leave without trying some of our delicious food! And do join our newsletter to learn more about the exciting Protein Pow Parties we have in the works, our products, and news related to our products!



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