Han Solo Protein Pow Brownie Bars (Vegan)
I am pretty sure this recipe idea came to me subliminally, I’m almost certain of that.
You see, a couple of weeks ago we are doing a tasting at the Tesco Extra in Watford and all one could hear through the loudspeaker was Star Wars’ Imperial March. On repeat. Over and over and over again.
We were handing out Protein Pow bars (the ones pictured in this post here) and, I don’t know about Daniel and Wendy but I was feeling rather ominous standing there chatting to people against the tumtumtumtumturuuumtumturuuum. It lent to the epicness of the bars, for sure! And they were really dark chocolatey too so in came a bunch of Dark Side chat as well. It was a good, if random, conversation piece, hehe.
Staff too were dressed in Star Wars clothes and there was a kids’ table doing Star Wars activities (drawings and what not). It was a proper let’s-bombard-all-the-senses-of-our customers-(and their children)-with-this-ad-campaign kind of thing.
I thought I’d be untouched by it to be honest because I tend to be pretty cynical of that kind of advertising but… here I am now, writing recipe post for a bunch of protein bars encased in ‘chocolate carbonite’, with an imprint of Solo for good measure.
They got to me, man… they got to me.